Market to Japan / Content Localization

Do I Really Need to Localize?

In short, yes, localization is a necessity, not a luxury. A word as simple as "boot" means "shoe" to an American and "part of a car" to an Englishman. You can't afford to have confused customers, so content localization is an essential part of doing business in either the U.S. or Japan.

At Market to Japan, our consultants have many years of experience marketing in the United States and Japan. We know the importance of translating and localizing marketing materials so that they “speak” to the local market. We understand differences between the U.S. and Japan, and we bring our years of experience to your business or your project. We can translate and localize your web site, brochures, and other documents to meet the needs of your target market, whether in the U.S. or in Japan.

Japanese Web Site Localization

The web is frequently your customer’s first experience with your company. Your web site is easily accessible, but your competitor’s site is just a click away. Our web site localization service includes experienced translators, editors, and marketers who ensure that your web site is translated, localized, and ready for your target market—whether it’s in the U.S. or Japan.

In addition, our search engine optimization (SEO) service can help you identify specific terms that customers use to find products like yours. We incorporate those terms into your web pages, so that they appear in the results of search engines like Google.